Matthew Roberts Real Estate

Mattew Roberts, a longtime Newburyport local, reached out for a brand refresh for his real estate business. We teamed up to create a unique identity that reflects the laid-back, coastal character of the area. After exploring a variety of logo directions, we landed on a sleek monogram featuring a subtle whale tail—a nod to Newburyport’s nautical roots. The final brand strikes a balance between professionalism and personality, creating a strong connection between Matthew and the coastal community he serves.